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BT Tourism Tender Cards

In 1993, three years before British Telecom (BT) introduced the new chip based telephone card, BT contacted various telephone card manufacturers to tender for the contract to supply and produce The New BT Phonecard (pictured right). Nine companies responded and produced samples for the tender adjudication process. This webpage features the sample cards produced by Cowells Ltd.

For further information about the BT tourism tender cards please see:

BT Tourism Tender Card Story
BT Tourism Tender Card Examples


Example C - COWELLS Ltd - Light green header, white strip and white margin around card.

Cowells Ltd submitted two identical sets apart from the finish (gloss and matt) and reversing printing on one set, while not on the other. The sets tendered are as follows:

1. Full set of six cards in matt finish; no reverse printing; not wrapped; not embedded. 40 sets of the six card design were submitted in total.

TTCC001 - Beefeater - matt finish - not reverse printed
TTCC002 - Finn McCool - matt finish - not reverse printed
TTCC003 - Scots Guard Piper - matt finish - not reverse printed
TTCC004 - William Shakespeare - matt finish - not reverse printed
TTCC005 - Welsh Folk Costume - matt finish - not reverse printed
TTCC006 - King Henry VIII - matt finish - not reverse printed

2. Full set of six cards in gloss finish; reverse printing on a white background; not wrapped; not embedded. 40 sets of the six card design were submitted in total.

TTCC007 - Beefeater - gloss finish - reverse printed
TTCC008 - Finn McCool - gloss finish - reverse printed
TTCC009 - Scots Guard Piper - gloss finish - reverse printed
TTCC010 - William Shakespeare - gloss finish - reverse printed
TTCC011 - Welsh Folk Costume - gloss finish - reverse printed
TTCC012 - King Henry VIII - gloss finish - reverse printed

Pictured below - TTCC012 - King Henry VIII - gloss finish with reverse printing - the front and reverse of the card are shown.

Tourism Tender Cards Example D >>


Tourism Tender Cards

For further information about the BT tourism tender cards please see:

BT Tourism Tender Card Story
BT Tourism Tender Card Examples

Pictured below - A selection of tourism cards that were produced in the tender to supply The New BT Phonecard.

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Last updated: 18th June 2018

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